HTTP Cookies and Privacy Concerns
The issue of ‘cookies’ is becoming increasingly important for websites, online marketers and privacy advocates. Cookies have traditionally been used by websites to track visitor activity and repeat...
View ArticleUsing Canonical Links and avoiding common mistakes
The use of ‘canonical links’ is a helpful tool for webmasters in cases where a website may have duplicated pages of content. The role of ‘canonicalisation’ allows website owners to tell Google and...
View ArticleGoogle’s Panda and Penguin Updates – Two Years On
Each year, Google changes its search engine’s algorithm up to 500-600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affects search...
View ArticleYahoo! Buys Tumblr for US$1.1 Billion
During May, Yahoo! acquired one of the leading blogging services – Tumblr – for US$1.1bn. This is a notable deal, made by Yahoo’s chief executive Marissa Mayer who was appointed in July last year, and...
View ArticleGoogle Introduces a Display Benchmarks Tool
During May, Google announced the launch of a new tool called “Display Benchmarks” that provides useful comparisons or reference points aggregated from ad campaigns across the industry. If you are...
View ArticleThe Benefits of Using Google+ For SEO
Although Google+ is still struggling to establish itself as a viable social media alternative to Facebook, the number of users is increasing as Google integrates the tool with other services and...
View ArticleGoogle’s Universal Analytics in Public Beta
In March this year Google announced to all Google Analytics users the option to use Universal Analytics. This offers a new way for businesses to understand the changing, multi-device customer journey...
View ArticleBest Practice for Guest Blogging
The regular changes that Google’s been making to its search algorithms recently to clamp down on poor quality links or content has started to change the focus of many website’s link building...
View ArticleUsing Phone Call Tracking
Whether your business is using conversion tracking as part of Google AdWords, or goal tracking in Google Analytics, this type of data is essential to understand where sales or enquiries are coming...
View ArticleMaking the most of website analytics
An essential part of any website marketing campaign is your own analytics data � the statistics that show the number of visits to the site, which pages are viewed, where these visitors come from...
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